See Physical AI in action at ATA MCE

See how Physical AI helps fleets turn operational data into safer, more productive action.

Join Motive at Booth #23109 to see how Physical AI can help fleets improve safety, productivity, maintenance, spend management, and day-to-day decision-making.

Meet with our team at Booth #23109 during ATA MCE, October 18–20. Tell us what you’re working toward and we’ll tailor the conversation to your fleet, role, and priorities.

Educational Session with Motive Customers

Educational Session | Monday, October 19 | 3:30-4:30pm | Room W207BCD

Rise of Physical AI: Freeing Your People to Do What Only They Can Do

Discover how Physical AI can help teams move from data overload to faster, more informed action. Gary Johnson from Motive will join Austin Henderson from FirstFleet and Jared Whitson from Bennett International for a practical conversation about applying AI to physical operations—and freeing people to focus on the work only they can do.

Hear how a real fleet is thinking about Physical AI—not just what it can do, but where it can make a meaningful difference for people and operations.

ATRI's Big Reveal Panel

Featured Panel | Sunday, October 18 | 4:15-5:45pm | Exhibit Hall A

Don't miss ATRI's Big Reveal!

Join industry leaders for ATRI’s Big Reveal, with Motive’s Gary Johnson serving as moderator. Be part of the conversation as ATRI brings the trucking industry’s biggest trends into focus.