Dallas Safety Leader Bootcamp
Join Motive’s Safety Leader Bootcamp at The Star in Frisco, focused on Safety Innovation and Risk Reduction Strategy. Master AI-powered safety and advanced coaching frameworks.
Tuesday, December 8, 2026
10:00 AM - 3:30 PM CT
The Star | Dallas Cowboys Headquarters, 1 Cowboys Way, Frisco, TX 75034
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Overview
Motive’s Safety Leader Bootcamp returns with an evolved program designed for today’s safety and operations leaders.
This in-person session moves beyond foundational safety principles and focuses on execution; how to systematically identify risk, reduce incident frequency and severity, and strengthen accountability across your fleet.
You’ll learn how leading organizations apply AI-powered insights, human factors-informed behavior analysis, and structured coaching frameworks to real-world safety challenges across liability, coaching effectiveness, and driver experience.
Agenda Highlights:
- Safety Leader Bootcamp: Master advanced coaching frameworks, safety analytics and execution strategies to drive measurable improvement
- Fireside Chat with Babe Laufenberg: After the Safety Leader Bootcamp, we’ll host an engaging fireside chat with Babe Laufenberg focused on leadership and building high-performing teams. Discover practical insights on creating accountability, fostering trust, communicating effectively, and helping your team perform at its best, both on and off the field.
Registration is complimentary. Secure your spot and take your safety strategy from framework to measurable execution.
Key Benefits
Insight. Learn best practices in communication and coaching approaches to increase adoption and promote lasting safe driving practices.
Landmark Data. Understand how data can be used to your advantage in accident prevention and risk mitigation
Connection. Meet fellow industry safety leaders in your region.
Agenda
Tuesday, December 8
10:00 AM CT
Welcome and Introductions
10:15 AM CT
Building a World Class Fleet Safety Program
10:25 AM CT
Safety Innovation & Risk Reduction Strategy
10:30 AM CT
Factor 1 Teaching + Case Study: Strategies for Enhancing Driver Experiences
11:30 AM CT
Break
11:45 AM CT
Factor 2 Teaching + Case Study: Driving Behavioral Change
12:45 PM CT
Lunch
1:00 PM CT
Factor 3 Teaching + Case Study: Risk Mitigation and Liability Assessment
2:00 PM CT
Key Findings and Takeaways
2:15 PM CT
Fireside Chat with Babe Laufenberg
2:45 PM CT
Audience Q&A with Babe Laufenberg
3:00 PM CT
Babe Laufenberg Autograph Session
3:30 PM CT
Event Concludes
Meet our presenters
Learn from an experienced safety and compliance leader whose expertise spans industries, technologies and real-world fleet operations across North America. You'll walk away with practical frameworks and measurable strategies you can apply immediately.
Meet our guest speaker
Babe Laufenberg
With combined career success in both the NFL and broadcasting, Babe Laufenberg is one of the most popular sports personalities in North Texas. In his 30th season with the Dallas Cowboys Radio Network, Babe has the longest tenure of any color analyst in the network’s history. Babe was the lead sports anchor for CBS 11 for 17 years and was twice selected as the Sportscaster of the Year in the state of Texas by the National Sportscasters and Sportswriters Association.
Drafted by the Washington Commanders in 1983, Babe played eight years as a quarterback in the NFL. In addition to his time with Washington, he played for the New Orleans Saints, San Diego Chargers, and finished his career playing two seasons with the Dallas Cowboys. He was also selected in the Major League Baseball draft out of high school by the San Francisco Giants.
Babe began his collegiate career at Stanford University before transferring to Indiana University, where he set numerous passing records playing for legendary college football analyst Lee Corso. Babe graduated with a business degree from Indiana University’s Kelley School of Business.
He is a highly sought-after keynote speaker and event host. Babe moderates and emcees high-profile charitable and corporate events, engaging and entertaining a wide array of audiences. Committed to helping young athletes reach their full potential on and off the field, Babe volunteers his time to teach at youth football camps across the country.
Babe has two sons, Joe Willie, and Luke, who died of cancer on August 22, 2019 at the age of 21. Annually Babe hosts a fundraiser in honor of his son, which supports the Luke Laufenberg FIGHT Fund, benefiting student-athletes at the University of Texas El Paso.
